John and Kristen, a young couple with two children, have decided to support a new capital campaign for the construction of a parish life center… Blessed with unexpected income, Ryan decides to increase his giving by taking part in the upcoming second collection for World Mission Sunday… Amy is particularly inspired by a powerful Sunday homily, and wants to make an immediate one-time gift to celebrate and sustain the church’s ministries…
Would these generous individuals be able to make their special gifts to the church using your eGiving program?
You need to make sure they can…
This is the flexibility your members want from your eGiving program. They’re no longer using checks and envelopes for their offertory, and they appreciate the same efficiency and simplicity for all of their church giving.
At Faith Direct we’re seeing members make the most of the flexibility provided by eGiving:
- Among all Faith Direct churches, close to 25% of donations are given to programs outside traditional offertory – whether it’s a seasonal campaign, specific mission collections or emergency appeals.
- If you look at Faith Direct churches that have an ongoing capital campaign, the number is even larger – 35% of their members’ donations go to additional collections.
The best eGiving programs empower your members to give whatever amount they want, whenever they feel inspired – online, over the phone or with an eGiving app. Bringing this flexibility to your program will let church members like John and Kristen, Ryan, and Amy do their best to support all of the church ministries.
If you want your eGiving program to make a real difference for your church, then having a well-designed, user-friendly smartphone app is a must. Apps and mobile friendly websites are how people manage their lives today – the numbers make that clear:
- 64% of American adults own a smartphone; 42% have a tablet computer; and 32% own an e-reader – which means more and more people have access to apps and mobile sites.
- 63% of adult cell owners use their phones to go online. (Here at Faith Direct, we’ve seen mobile access to our website increase by 400% since 2011!)
- 76%: app usage growth in 2014.
What must a strong eGiving app do?
When Faith Direct first introduced our mobile app in 2012, the market was still adapting to this new technology. Now that demand for our app has increased, we’ve redesigned it to best serve our users.
Here are four things we’ve learned about what a strong eGiving mobile app must do:
- Easy access to account management – Members must be able to increase their monthly gifts, support new campaigns and update their address and payment info.
- Simple one-time gifts – Enable your church members to quickly give whenever they feel inspired, wherever they are.
- Access to customer service – App users occasionally need one-on-one support – with a phone number, a contact form and an email link.
- Information about your program – First-time eGivers need to know that eGiving is a secure, efficient way to support your church
To explore the Faith Direct eGiving App, download to your device using one of the links below.
Faith Direct is happy to be an exhibitor at the National Conference of The Church Network in Nashville, TN.
Come and see us at Booth #824!
To learn more about the National Conference of The Church Network and the wonderful work being done by The Church Network, visit their website here – http://www.nacba.net.
Faith Direct continues its leading role as the preferred eGiving provider for churches with an updated App for iOS and Android mobile phones and devices.
Meeting the demand of over 100,000 church donors, in 2012 Faith Direct was the first eGiving provider to offer an App in the Catholic Church giving space.
Our new App gives church members access to every account management feature of the Faith Direct online experience, including: managing recurring gifts, making a one-time donation, and editing their payment information or profile.
It can’t be said enough: eGiving is more than just letting your members give electronically. For your program to help strengthen your offertory – and for it to be a secure way for people to give their offerings – it must be constantly maintained, updated and improved… and that could require a good deal of time and effort from your church staff.
A full-service, cost-effective eGiving provider like Faith Direct will address the details for you, so your church can focus on your missions and ministries. But if you have a basic system that you’re managing in-house, there are six “hidden” costs you will have to think about:
Transaction Costs: Most eGiving programs charge a percentage of the gross receipts plus a user fee – so the more people sign up, the more it will cost. Consider that in three years, 80% of your donations will be processed electronically, and it might surprise you how much you will be paying a provider to process gifts!
Enrollment: You will need easy-to-use online enrollment forms, and paper forms for those who prefer that option. A staff member will need to devote time to keying the information from paper forms into your system.
Multiple Appeals: You’ll need to be able to customize your system for a variety of collections and one time gifts throughout the year – and this will require time and technical know-how.
Declines: Whether it’s non-sufficient funds for a checking account or an expired credit card, some of your transactions won’t go through – so you will need to be able to coordinate with individual members to determine an alternate form of payment.
Account Changes: Throughout the year, members will want to switch to a new card or checking account, or adjust the amount they give each month. Somebody from your church will need to be ready to help manage that.
Technology: When members switch to the newest phone or tablet, or update their operating systems, you’ll want to make sure your eGiving system is keeping up – and it’s especially important to promptly install any security updates issued for the software you use.
eGiving is a great way to strengthen your offertory, but it’s a complex system that needs constant attention. If your eGiving provider doesn’t handle details like customer service or security, make sure you are devoting the time and resources needed to keep your system up to speed.