Starting with #GivingTuesday on 12/1 and rolling through New Year’s Eve, December is a critical month for your church’s ministries. It is estimated that charities, on average, receive 40% of their annual contributions in the final weeks of the year – and especially for church members, Christmas is the season of giving.
Faith Direct can share that:
- Over half of year-end donations were made in the last week of the year.
- 20% of these year-end gifts made on December 31.
- The average year-end donation amount was $286.
Is your church ready to accept this generosity?
There are three questions you should ask yourself as church members prepare to make their year-end gifts:
- Does my church offer flexibility in giving? Church offices aren’t always open when people feel inspired to give – especially during holidays, when offices could have limited hours. Make sure you have a Giving program that allows parishioners to give what they want, when they want, whenever they are inspired by a specific ministry or need.
- Does our church let people choose the best way to give? Not every parishioner wants to drop a check off at the church. With a strong eGiving program you can give users multiple ways to make their gift: whether it’s online, by paper reply, over the phone, or with a smartphone app – and whether they want to use a checking account or credit card.
- Do you empower church members to give with confidence? Donors making last-minute offerings (especially large gifts) want to be sure their gift is handled properly, securely and attributed to the appropriate tax year.
Before the year-end rush hits, make sure you have an eGiving program that simplifies donations for your parishioners, so they are able to give their full support to your important ministries.
Faith Direct is happy to be an exhibitor at the International Catholic Stewardship Conference in Chicago, IL.
In addition, Faith Direct’s President, Brian Walsh, will be leading Session 13 on Friday, October 23rd at 11:00am:
Social Media and Apps: Essential Tools to Enhance Your eGiving and Events Ministries
It’s not enough for a parish to just have an eGiving program – parishioners need to know about it. Beyond traditional promotional methods like direct mail and email, learn how “new” essential tools like Facebook and Apps can play a critical role in building your eGiving participation. Hear from an experienced eGiving expert on practical social media strategies your church can use to raise awareness of your eGiving program. Parish examples that have encouraged church families to sign up for their stewardship support and events registration will be shared.
To learn more about the International Catholic Stewardship Conference and the wonderful work being done by The International Catholic Stewardship Council, visit their website here – http://catholicstewardship.com/.
eGiving is a great way to increase your offertory and expand your church ministries – but only if your program is designed to grow stronger, year after year.
Here’s what an analysis of growth patterns in Faith Direct church clients tells us:
- In your program’s second year, the number of eGivers should increase by 60%.
- Year 3-6 program growth should be another 20%.
- The result? A 5-year combined growth rate of 246%!
Has your eGiving flatlined?
If your church isn’t experiencing similar growth, remember these three strategies to enhance your program and keep it growing:
- INCREASE your communications: Through our full-service program, Faith Direct churches spread the news about eGiving via annual letters and email campaigns, plus regular bulletin announcements as well as online and social media posts. The more people know about the benefits of eGiving, the more likely they are to sign up.
- EXPAND how people can give: You need to make sure your eGiving program allows your church families to give when they want and how they want. With Faith Direct, this means people can sign up online or with paper forms, and they can use our smartphone app to increase their giving or make one-time gifts to the church when they feel inspired.
- STRENGTHEN your stewardship message: Don’t forget to include your eGiving program in annual stewardship drives. Faith Direct churches emphasize that eGiving helps conserve resources, and also provides a steady monthly income to sustain church ministries. eGiving is great stewardship!
As the Holy Father makes his first visit to the United States, he is sharing a powerful message of environmental stewardship – and eGiving is one of the best ways for your church to put Pope Francis’s message into action and protect our natural world. Did you know that pulp and paper production is the third largest producer of air, water, and land pollution? eGiving helps churches cut down on envelopes and checks… which leads to reductions in how much paper your parish uses and wastes.
An analysis of Faith Direct parishes and dioceses shows that overall, since 2004, our program has helped eliminate nearly 40 million envelopes.
Offering your parishioners an eGiving option – and by implementing a program that spreads the news about the importance of eGiving, and inspires as many people as possible to sign up – is one of those “little daily actions” heralded by Pope Francis that can make your parish greener, and have a tremendous impact in the world around us.
Faith Direct is happy to be an exhibitor at the Diocesan Fiscal Management Annual Conference in Atlanta, GA.
To learn more about the Diocesan Fiscal Management Conference, visit their website here – http://dfmconf.org/.