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November 13, 2015

Are You Ready for Year-End Giving?

Categories: Inspire Minute
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Starting with #GivingTuesday and rolling through New Year’s Eve, December is a critical month for your church’s ministries. It is estimated that charities, on average, receive 40% of their annual contributions in the final weeks of the year – and especially for church members, Christmas is the season of giving.

Faith Direct can share that:

  • Over half of year-end donations were made in the last week of the year.
  • 20% of these year-end gifts made on December 31.
  • The average year-end donation amount was $286.

Year-end-calendar

Is your church ready to accept this generosity?

There are three questions you should ask yourself as church members prepare to make their year-end gifts:

  • Does my church offer flexibility in giving? Church offices aren’t always open when people feel inspired to give – especially during holidays, when offices could have limited hours. Make sure you have a Giving program that allows parishioners to give what they want, when they want, whenever they are inspired by a specific ministry or need.
  • Does our church let people choose the best way to give? Not every parishioner wants to drop a check off at the church. With a strong eGiving program you can give users multiple ways to make their gift: whether it’s online, by paper reply, over the phone, or with a smartphone app – and whether they want to use a checking account or credit card.
  • Do you empower church members to give with confidence? Donors making last-minute offerings (especially large gifts) want to be sure their gift is handled properly, securely and attributed to the appropriate tax year.

Before the year-end rush hits, make sure you have an eGiving program that simplifies donations for your parishioners, so they are able to give their full support to your important ministries.