Meet Vince Guerreiro — Vince is the Finance Chair and member of the Parish Planning and Building Committee of Our Lady of Perpetual Help in Ewa Beach, HI. Just last year Vince vetted out eGiving providers and shares his thoughts.
Q: How many eGiving providers did you consider, and what was the process like?
A: We narrowed the possibilities down to four providers, and received proposals from all of them — Faith Direct’s was the only proposal that was personalized to our parish and addressed the critical concern of long-term costs as our program succeeded. I created a spreadsheet to make the numbers from all four providers comparable, so the Finance Council members could see the pros and cons of each bidder. Included in my analysis was potential staff and promotional time that I recognized to be key to having a successful program.
Q: What was Our Lady of Perpetual Help looking for in an eGiving provider?
A: Experience mattered — firms may have good intentions, but experience is what counts. A good value was also important, and I believed that a program with a flat fee and promotional strategy was the best solution. Security responsibilities, including who serves as the Merchant of Record, were a real concern for many of us.
Q: Did the church consider doing in house?
A: It’s been said that the lawyer who represents himself has a fool for a client, and I feel that’s applicable to eGiving — it’s best left to the experts. We talked with a local bank, but it was just a payment provider option with no other resources or help with marketing. We wanted a wider range of services.
Q: How did you approach the question of costs?
A: Rather than focusing just on up-front costs, we recognized that future growth would ultimately be to our benefit. Younger folks are tech-savvy, and will respond to the program. With other programs, that would mean that our fees would grow. With Faith Direct, as the volume grows, the cost per parishioner drops below the other players in the marketplace.
Q: Since partnering with Faith Direct, the return on your investment is now at 281%. Are you surprised by this level of success?
A: I was worried about how eGiving would perform for us, especially since we are home to a lot of older parishioners. But we found that older parishioners are very interested, but they will usually come into the parish office to enroll, which makes the availability of paper enrollment forms very important. Overall, I’ve been very pleasantly surprised.
Q: At this point 40% of your parish donors have converted to eGiving through Faith Direct. What do you believe is driving this high success rate?
A: Our Pastor and priests have been very aggressive in encouraging parishioners to use Faith Direct — they used the talking points you provided us to get us off to a great start. It’s very important for the parish leadership to buy into eGiving, and recognize that churches are going to need new ways of giving other than cash or checks. This has been a great partnership: Faith Direct does the heavy lifting and parish leadership helps serve as an advocate.
Q: What has the impact of eGiving been on your enrollees’ offertory?
A: On average, those parishioners enrolled in Faith Direct are showing a 23.7% increase in their annual offertory giving. While we can attribute this to the recurring giving consistency that eGiving affords, it also should be an important lesson in why participation levels really do matter.
Q: What advice would you give other parishes discerning eGiving options?
A: Don’t be afraid to ask yourself, “How can our parish not do all the work?” Most churches don’t have the resources or manpower to handle all the facets of eGiving. While fees should definitely be considered, it’s just as important to consider what your provider will do for the parish. Faith Direct takes the work off our hands — other providers would have pushed more responsibility on us.
Here are five ways to look at your program and how it’s impacting your church:
eGiving Report Card
|Participation: If you’ve had an eGiving program for more than 3 years, nearly 50% of your donating households should be using it. If not, your church members may not know about your program, or they may find it difficult to use.|
|Growth: Whether you’ve had a program for a day or a year, there should always be annual stewardship marketing component that encourages program growth. Existing givers can be asked to increase their gifts. Current donors who don’t use eGiving should be invited to join your eGiving program. And new church members should be offered eGiving as the preferred giving option.|
|Consistency: What if your church was closed for a week due to a weather incident – would you be worried about finances? With a successful eGiving program in place, you shouldn’t be. A strong program will protect you from ups-and-downs throughout the year, and assure your church with consistent cash flow for operating needs. If you don’t have that predictability, your eGiving program isn’t working!|
|Reporting: Does your program give you access to monthly data that can help your office project future donations, and better budget for your ministries and services? If your provider doesn’t keep you updated, there’s no way you can be sure that eGiving is reaching its potential for your church.|
|Partnership: If your provider is just another vendor you use, you don’t have a solid foundation for eGiving. In a successful program, your provider should be a partner that is invested in the financial wellbeing of your church – one that handles ALL aspects of eGiving for you, taking the workload off you and your church staff and giving you more time to focus on ministries. This includes stewardship promotion, credit card decline oversight and customer service.|
Remember to never let your eGiving program go on “autopilot.” By always analyzing the performance of your program AND your provider, you can make sure that eGivingis strengthening your offertory, bringing your church consistent cash flow, and making life easier for you and your staff.
Security – it’s one of the most important considerations for your eGiving program.
Since many eGiving providers place security responsibilities directly on churches, it’s essential for you to understand your church’s potential liabilities and vulnerabilities – especially since your provider likely requires you to handle and store your church members’ most sensitive personal and financial information for the administration of your eGiving program.
Here are six security questions you should be asking about your church’s eGiving program:
6 Security Questions for your eGiving Program
|Is your church listed as “Merchant of Record” by your eGiving program? This is an important designation – you should check with your current provider to determine your status. If your provider lists your church as the Merchant of Record, in the event of a security breach that exposes your members’ bank or credit card information you will be required to take a number of costly, time-consuming actions, from notifying those affected, replacing their cards, and offering restitution, to reporting the incident to credit card companies and paying any related fines.|
|Is your church PCI DSS compliant? If your church is processing credit card transactions, you are required to be PCI compliant. Is your church burdened with the requirement of completing and filing your own annual assessment or does your provider manage the process?|
|Are you strictly limiting who can handle sensitive data? Credit card or bank account numbers shouldn’t be handled by anyone who is not properly trained and directly involved with administering your eGiving program.|
|Are you restricting physical access to your members’ personal information? Electronic data should be kept on a secure server in encrypted files accessible only to authorized users. Printed forms must be kept under lock-and-key in a secure area – and should be destroyed once no longer needed.|
|Are you prepared for a worst-case scenario? If a security incident arises with your eGiving program – if data is accessed by an unauthorized user, for example, or if your network is compromised – you need to have a rapid response plan in place so you can immediately alert your members to the problem.|
|Does your church practice the basics of safe computing? Maintaining computers that have strong passwords, current antivirus, malware blocking software and all software security patches in place is a good first step. Security professionals also recommend that you dedicate one computer in your office accessing banking and other financial websites.|
If you answered NO to any of these questions – or if you’re not sure how your current provider handles security matters, and how vulnerable your church may be if there’s a security crisis – now is the time to determine what you can do to increase security, and what if anything your eGiving provider will do to decrease liabilities for your church.
Waiting until a problem arises can be costly to your church, your ministries and your members.
Are you deciding on the best eGiving program for your church, or reviewing your current provider to make sure it’s still the best fit?
Faith Direct wants to help you make the most informed decision possible.
Below you will find our 2016 eGiving Program Checklist. This easy-to-download PDF covers every aspect of your eGiving needs from Program Administration, Communication and Customer Service to Administrative Services and Security.
|eGiving Program Considerations|
This 2016 eGiving Program Checklist covers a lot of ground, because there’s plenty to think about as you make this important decision for your church. Faith Direct wants you to make the best choice for your church’s eGiving program. We hope this Checklist helps!
The first day of summer – June 20 – is National eGiving Day.
Most churches see their offertory decline during the summer by close to 10% according to estimates. Here are five reasons why Faith Direct is the best program to bring you consistent church offertory so your church can weather summer’s budget strains:
- COST: Our pricing is equitable, with a flat managed fee for the life of the program. Unlike many providers, we don’t make your church pay more when people give more.
- SERVICE: Faith Direct is full-service – we handle everything from enrollment to processing to program management, so your church staff doesn’t have to do all the work.
- CUSTOMER CARE: We offer a strong customer service program. If your members have questions, Faith Direct agents are available via phone, email or online chat.
- SECURITY: We protect the church from liability and security risks. You won’t be left holding the bag if there’s a security breach.
- MARKETING: Faith Direct helps churches implement a personalized, multi-channel plan that inspires members to sign up. The more people know about your program, the more likely they are to use it – and the most consistent your offertory will be.
Let us help your church achieve consistent offertory during the summer and throughout the year, so your missions and ministries will be even stronger.