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March 18, 2015

By the Numbers – Who Uses eGiving?

Categories: Inspire Minute
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Which age group do you think is most likely to use an innovation like eGiving?

Younger people are fully immersed in a digital world and are definitely open to using eGiving for their donations – but numbers suggest that older members are just as excited about simplifying their stewardship.

AgeInfographic3

So what insights can we take away from this data?

Many younger members might not feel ready to commit to offertory giving.
Young members may not yet have achieved a steady, stable income – but as they develop their understanding of giving stewardship, they will want to have an eGiving option.

Never assume members are “set in their ways” and committed to writing checks.
We’re all living in a digital world now, with multiple monthly payments made online or automated – and even your most senior members will appreciate the convenience and consistent stewardship that eGiving provides. (Keep in mind, Social Security and Medicare payments are made through direct deposit!)

It is important to market your eGiving program to your entire church.
You want to reach people through email and social media, of course, with quick online signup options – but notifications in your church bulletin and letters to your members are also great ways to promote eGiving as the best way to support the church.