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April 12, 2016

The Church Donors Have Spoken: 2016 eGiving Survey Results

Categories: General
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How important is information security? Are checks on the way out? How well is Faith Direct doing?

We asked and you answered.

Over 2,600 Faith Direct users took the 2016 eGiving Survey and provided some interesting answers. Thanks to those who took the survey, Faith Direct can use this feedback to provide a better service to our customers and plan for the future of eGiving. Some of the answers were surprising while others were to be expected (of course our Customer Care team is excellent!). Read below to see the full breakdown.

Survey Results

An overwhelming majority would not prefer to have their offertory donations automatically increase every year.
Faith Direct found that church members prefer to have complete control over how much they give. Although an automatic yearly increase could be convenient for some, on the whole donors reported they would rather not use such an option. The good news is that with an online account, donors still have full control over how much–and how often–they give to their churches.

 

We have always thought the Faith Direct Customer Care team was great. It’s nice to know that you do, too!
The Faith Direct Customer Care team is available Monday-Friday from 8:30 AM-5:30 PM ET over phone, email, and online chat. 95% of users that contacted the Faith Direct Customer Care team rated their experience as Excellent or Good. We hope to be able to use survey results like these to improve the experience of all of our users (but especially that other 5%).
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Satisfaction is pretty high with our current option of two debit days per month.
Faith Direct offers two debit dates to¬†eGiving donors so that members can choose whether to have their accounts debited on the 4th of the month, the 15th of the month, or both. Our hope is to make eGiving easy and convenient for church members so that they–and the churches to which they belong–can better plan financially.

 

Are checks going away any time soon? About half of those who responded think so, but the other half say checks are here to stay.
Even though it seems that we are living our lives more and more online, 47% of Faith Direct customers that responded to the survey believe that check donations will always be an important source of church collections. Of the 53% that do see eGiving replacing checks in the future, there is little consensus on how long that will take. This is a question that Faith Direct has been asking for a while and one to keep an eye on as time goes by.

 

Information security is something our users take seriously, as nearly 60% would not support their church if sensitive financial data were being managed by church staff.
Identity protection and information security have become increasingly important in our day to day lives. Protecting sensitive information is a big responsibility for everyone and is one of the core priorities for Faith Direct. We maintain the highest levels of security so church members can rest easy knowing their information is safe and church staff have one less thing to worry about.