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November 27, 2018

Year-End Giving: The Step-by-Step Guide for Parishes

Categories: General
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Is your parish ready for year-end giving?

Throughout the year, mobile giving has increased in importance for parishes. During the past year, donations made on mobile devices has increased by 205% and 25% of all donations are now made on mobile devices. The end of the year is the biggest opportunity for Catholic churches to raise money, during this season, Faith Direct can have an even greater impact for your parish.

During the month of December parishes typically receive 30% of their annual donations. For example, on December 31, 2017, the peak time for donations to be made was between 12:00 – 7:00 PM ET and parishes overall processed twice as many donations that month as they did in November 2017.

Clearly, it’s important for your donors that they have an opportunity to give back at the end of the year, but have you ever wondered what’s really motivating your donors to give?

Some people might donate to your parish simply because want to make a difference. Others might want to feel connected to something positive during the Christmas season or perhaps they are strictly looking to take advantage of tax deductions. Whatever the reason, your donors will want to give to your parish at the end of the year. Is your parish doing everything it can to reach them and encourage donations?

Important Year-End Giving Statistics Every Parish Should Know

30%
of all annual donations occur in December

10%
of all annual donations occur on the last 3 days of the year

To assist your parish in this important task, Faith Direct has created a year-end giving fundraising campaign guide that will help you maximize donations during the time of year that your donors are most likely to give. We look forward to sharing this with you in the weeks to come. To discuss your parish’s giving program, contact our sales team at 866-507-8757 or sales@faithdirect.net.