In a front-page article on June 15 focused on charities’ increasing use of online giving, Emma Ayers of The Washington Times highlights Faith Direct’s leadership in this important field:
Brian Walsh, CEO and founder of Faith Direct, got creative with his organization since its inception about 10 years ago, and has ever since been collaborating with Catholic parishes across the nation to help their members easily give online…
Mr. Walsh’s game-changing business recently surpassed $1 billion in processed donations, and is typically named as the No. 1 company of its kind in the Catholic sector. “As of the month of May, we have a 90 percent approval rating by our users,” Mr. Walsh told The Washington Times. “Ultimately [automatic withdrawals] makes for a more stable church or nonprofit, just because of the consistency.”
Mr. Walsh says the means of giving for the church are completely different today than they were even 10 years ago. “We have over 143,000 users who are, largely, over 60 years old,” said Mr. Walsh. “You ask them about check writing, most of them are not doing it at all anymore.”
You can read the full article here. To learn how Faith Direct’s game-changing eGiving strategies can help grow your parish offertory and expand your ministries, contact us toll-free at 866-507-8757 or email at firstname.lastname@example.org.
Are you deciding on the best eGiving program for your church, or reviewing your current provider to make sure it’s still the best fit?
Faith Direct wants to help you make the most informed decision possible.
Below you will find our 2017 eGiving Program Checklist. This easy-to-download PDF covers every aspect of your eGiving needs from Program Administration, Communication and Customer Service to Administrative Services and Security.
|eGiving Program Considerations|
This 2017 eGiving Program Checklist covers a lot of ground, because there’s plenty to think about as you make this important decision for your church. Faith Direct wants you to make the best choice for your church’s eGiving program. We hope this Checklist helps!
Faith Direct has reached an incredible milestone: $1 billion in donations processed electronically for the more than 700 parishes we serve throughout the United States.
“The gifts we’ve processed have been used by parishes to expand their ministries, strengthen their schools, serve their parish families and help those in need throughout their communities and worldwide,” says W. Brian Walsh, President of Faith Direct.
As an early leader in this critically important work, Faith Direct’s success reflects the way many of the faithful now support local churches, but a great deal of work remains. Even as America becomes an increasingly “cashless” society, the Catholic Church still collects just a small amount electronically. According to Walsh, “Our estimates suggest that at most only 20% of the $10 billion in annual donations to the Catholic Church are handled through electronic means.”
Faith Direct is committed to helping churches adapt to the new reality – that we’re approaching a time when 80% of offertory will have to be processed electronically.
“We’ll reach our next billion-dollar milestone even faster, because eGiving is no longer just an option for parishes,” Walsh notes. “It’s a way of life for parishioners, with more families embracing this innovation each day.”
Church leaders are also realizing the benefits of this transformation in giving. “This $1 billion milestone represents the consistency that eGiving provides to churches,” says Walsh. “It protects them from seasonal fluctuations, weather disruptions and other events that can leave parishes under-budget for their ministries and operations.”
Faith Direct is grateful for the opportunity to help so many great churches and individuals do God’s work and make a difference in our world. On behalf of our entire team, we want to say “Thank you!” to the parishes and parishioners who trust us with their stewardship!
The company you choose for an eGiving program should be more than just a transaction processor – they should be your partner and consultant while maintaining a personal connection to your parish.
Q&A: Client Relations Manager Jim Woods works to build one-on-one relationships with parishes that entrust Faith Direct with eGiving usage growth and security of their offertory. We sat down with him to discuss how parishes benefit from this connection:
Why does Faith Direct commit to having a direct relationship with the parishes you serve?
Our primary goal is to help parishes succeed with eGiving, and the better we know each parish the more we can help them strengthen their offertory. As a turn key solution, it is our responsibility to keep our clients informed on results.
What’s your favorite way to connect with individual parishes?
Whether on the phone or in person, nothing beats a one-on-one conversation. We check in periodically with each parish, to talk to them about any specific questions or needs they might have.
What are some topics you generally cover when you speak with an individual parish?
Results are very important – how the parish is doing in terms of parishioner usage or “enrollment”, and how eGiving can be promoted within the parish community to increase enrollment. It’s also a chance for us to get feedback and suggestions for ways we can better serve parishes – we always want to hear what parishioners like about Faith Direct, concerns or questions they may have, and any changes we could consider that might make our program stronger.
Do you have other strategies for keeping parishes informed?
We send out a monthly e-newsletter that shares eGiving news plus updates on new features of our program, and we coordinate with parishes on special annual parishioner outreach mail and email campaigns, tied to when they introduced Faith Direct to the parish family. We also offer monthly webinars focused on specific areas of the Faith Direct program, so parishes can learn more about how the program works and everything we offer. And our customer service team is available to parishes via phone, email and online chat.
Overall, the more an eGiving program offers parishes, the stronger the relationship will be. Features like our online event registration platform help build our connection with parishes – it’s part of our overall goal to make things easier and more efficient for the parishes we serve, so they can focus on their ministries.
How is your relationship with your eGiving provider? They should serve as a consultant about eGiving results and best practices, support your office staff, keep you informed, and make your program’s success a top priority. If they don’t, your eGiving program may not be a strong as it could be.
Are you overpaying for your eGiving program?
If you are currently using, or hearing sales pitches from, transaction-based eGiving providers, here are five questions you should be asking yourself:
- Generosity that materializes and grows over time is a culmination of reflection – an increased awareness of the need to give back to God, and recognition by individuals and families that your parish is an effective instrument of God’s work. Why should an eGiving firm get to share in this recognition by being paid more for larger gifts?
- Do you think that your parishioners would be happy with the fact that, the more generous they are, the more money an eGiving provider receives?
- Beyond processing donations, what practical steps and services do transaction-based eGiving providers include in their platform to merit a higher fee month after month?
- Is the fee your parish pays to your eGiving provider predetermined – or are you paying your provider a larger commission as participation in your program grows?
- How much money will your eGiving company be making when 80% of your donations are eventually processed electronically – the current forecast for most parishes?
As you review your eGiving program, make sure that your parish is receiving the most equitable fee structure possible – one in which your costs don’t fluctuate from month to month, and that doesn’t charge you more when your parish family gives more.