3 Benefits of Online Event Registrations: Is Your Parish Missing Out?
For many years now, parishes have been using eGiving services for collecting their regular donations. More recently, parishes have sought to apply the convenience of eGiving to other programs and payments, including registrations for Religious Education, small group meetings, retreats and other events.
Faith Direct spoke to three parishes that are using our event registration platform for their Religious Education signups to discover what they like most. Here’s what they had to say:
Flexibility
For families participating in Religious Education, online registration makes life easier. “It is really convenient for our families,” says Kate Rice of Most Precious Blood in Denver, CO. “We have hundreds of families signed up for different programs, and they appreciate being able to register multiple children all in one place."
Adaptability
Many parishes that start out using online registration for Religious Education quickly realize that is has many other uses. “We’re using it as much as we can,” says Marianne Larson from St. Elizabeth Ann Seton in Plano, TX. “One of our ministries has an annual bazaar, and they are using it to handle booth registrations."
Convenience
“We see online registration as a way to help make programs more accessible to our parishioners,” says Kevin Muller from St. Maria Goretti in Westfield, IN – noting that before, registration involved a special trip to the church office to pick up or drop off forms, or an extra effort to mail in registration materials. “The availability of online registration has been very well-received.”
Does your eGiving program have events registration as a standard feature? If not, it’s putting your parish at a disadvantage. Below is a video explaining how Faith Direct is incorporating online event registration into our eGiving program.
Faith Direct wants to help you make the most informed decision possible.
Below you will find our 2017 eGiving Program Checklist. This easy-to-download PDF covers every aspect of your eGiving needs from Program Administration, Communication and Customer Service to Administrative Services and Security.
During Lent, Christians are called to renew spiritual practices like fasting, praying and almsgiving. Year after year, Faith Direct receives tremendous support of our Lenten Challenge, in which parishes share a bold message with members: Fast. Pray. Give Up Envelopes!
With this message, pastors encourage parishioners to help the church by giving up envelopes, and embracing eGiving for their generous offertory and parish support.
As almsgiving encourages each of us to express gratitude for all that God has given by giving some away, Lent is a time for parishioners to think about how they give.
Here are four points you can highlight this Lenten season:
that go unused by so many. That savings can be used to strengthen important missions!
By taking up eGiving parishioners help the church, by providing the parish with consistent support that allows for better budgeting and planning for year-round ministries.
Here’s how you can join us:
Now is the time to make sure your church is not overpaying for your eGiving program - espcially if you are currently using, or hearing sales pitches from, transaction-based eGiving providers. Here are five questions you should be asking yourself:
Meet Vince Guerreiro — Vince is the Finance Chair and member of the Parish Planning and Building Committee of Our Lady of Perpetual Help in Ewa Beach, HI. Just last year Vince vetted out eGiving providers and shares his thoughts.
Q: How many eGiving providers did you consider, and what was the process like?
A: We narrowed the possibilities down to four providers, and received proposals from all of them — Faith Direct’s was the only proposal that was personalized to our parish and addressed the critical concern of long-term costs as our program succeeded. I created a spreadsheet to make the numbers from all four providers comparable, so the Finance Council members could see the pros and cons of each bidder. Included in my analysis was potential staff and promotional time that I recognized to be key to having a successful program.
Q: What was Our Lady of Perpetual Help looking for in an eGiving provider?
A: Experience mattered — firms may have good intentions, but experience is what counts. A good value was also important, and I believed that a program with a flat fee and promotional strategy was the best solution. Security responsibilities, including who serves as the Merchant of Record, were a real concern for many of us.
Q: Did the church consider doing in house?
A: It’s been said that the lawyer who represents himself has a fool for a client, and I feel that’s applicable to eGiving — it’s best left to the experts. We talked with a local bank, but it was just a payment provider option with no other resources or help with marketing. We wanted a wider range of services.
Q: How did you approach the question of costs?
A: Rather than focusing just on up-front costs, we recognized that future growth would ultimately be to our benefit. Younger folks are tech-savvy, and will respond to the program. With other programs, that would mean that our fees would grow. With Faith Direct, as the volume grows, the cost per parishioner drops below the other players in the marketplace.
Q: Since partnering with Faith Direct, the return on your investment is now at 281%. Are you surprised by this level of success?
A: I was worried about how eGiving would perform for us, especially since we are home to a lot of older parishioners. But we found that older parishioners are very interested, but they will usually come into the parish office to enroll, which makes the availability of paper enrollment forms very important. Overall, I’ve been very pleasantly surprised.
Q: At this point 40% of your parish donors have converted to eGiving through Faith Direct. What do you believe is driving this high success rate?
A: Our Pastor and priests have been very aggressive in encouraging parishioners to use Faith Direct — they used the talking points you provided us to get us off to a great start. It’s very important for the parish leadership to buy into eGiving, and recognize that churches are going to need new ways of giving other than cash or checks. This has been a great partnership: Faith Direct does the heavy lifting and parish leadership helps serve as an advocate.
Q: What has the impact of eGiving been on your enrollees’ offertory?
A: On average, those parishioners enrolled in Faith Direct are showing a 23.7% increase in their annual offertory giving. While we can attribute this to the recurring giving consistency that eGiving affords, it also should be an important lesson in why participation levels really do matter.
Q: What advice would you give other parishes discerning eGiving options?
A: Don’t be afraid to ask yourself, “How can our parish not do all the work?” Most churches don’t have the resources or manpower to handle all the facets of eGiving. While fees should definitely be considered, it’s just as important to consider what your provider will do for the parish. Faith Direct takes the work off our hands — other providers would have pushed more responsibility on us.
