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December 11, 2018

Year-End Giving: How to Implement Best Practices

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Using best practice can assist your parish.

Faith Direct has introduced our step-by-step year-end giving guide for parishes and has discussed the important role that planning your parish’s communication strategy can have on growing your eGiving program. Now, we will dive into the best practices that are needed to ensure success.

Faith Direct helps your parish raise more money because you are providing your donors with a modern and convenient way to share their monetary treasures with your parish.

Year-End Campaign Primary Best Practices

  • Make it easy for donors to give anywhere, anytime from a variety of devices.
  • Make it easy for volunteers to sign up to help your parish.
  • Easily kick off your year-end giving campaign on Giving Tuesday, which is the Tuesday after Thanksgiving (this year it’s on Tuesday, November 27, 2018).
  • Communicate on numerous communication channels (ie.your website, social media pages, in emails, via text message, and via phone calls) at once.

 

Provide Donors Several Ways to Give

In order to raise the largest possible amount of money for your parish, provide your donors with a chance to give in the way they are most comfortable. And remember, what might be the ideal way to give for one age group might be least convenient for another age group. By providing several different ways to give, you are providing your parish with the best possible chance of receiving a donation from all parishioners.

Allow donors to give on your online giving website, by text message, with an eGiving app, by check, or over the phone. And if possible at your church, parishioners might enjoy seeing an online campaign fundraising results tracker or thermometer that allows website visitors to track how much money has been raised in your year-end giving campaign so far.

Use #GivingTuesday to your Parish’s Advantage

Giving Tuesday takes place every year on the Tuesday after Thanksgiving and is an ideal time to launch your parish’s year-end giving campaign. By planning your parish’s year-end giving campaign in advance, you can effectively communicate with different age groups with a message that is most likely going to solicit a donation. For those people who check your parish’s social media pages for updates, be sure to thank donors and perhaps even single out one person per day who has made a donation thanking them for their generous gift. And on your parish’s website, post a running total of the amount collected during your year-end campaign.

Another way to increase awareness of your parish’s campaign is to take a photograph. When you take a photo of yourself with your smartphone, it’s called taking a “selfie.” In the case of year-end giving, encourage donors to post an “unselfie” which could be a simple Word document created by your parish like this example from the GivingTuesday.org website that allows the individual to type in why they gave, print the document, and take a photo of themselves with the paper to increase awareness of your parish’s fundraising efforts.

Make Your Parish’s Final Appeal

As remarkable as it sounds, 10% of all giving from 2018 will occur in the last three days of the year. Between December 29-31 ask your supporters to make a last-minute donation before New Year’s Day to help your parish reach its giving goal. Send a text message to those donors for whom you have a valid mobile phone number, send an email to all past donors, or post to your social media pages asking for last minute donations. One great way to get noticed is to consider having a member from the parish staff create a short but personal video asking for donations and why it’s important to give what you are able. And be sure to include a short, easy to remember link where donations can be made.

Our next post will conclude our year-end giving guide for with some ways to better promote your program. To discuss your parish’s eGiving program and learn how Faith Direct can help you to better engage your parishioners, please contact our sales team at 866-507-8757 or sales@faithdirect.net.